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Sponsoring is a thriving and integral part of every race team from the Sprint Cup right down to the local Saturday night races. 


There are many sponsorship packages available for every level of business. 


Please contact Dave Jacombs at to learn how your company can get involved today. 

Team Sponsors 

About NASCAR Canadian Tire Series

In it’s eighth year in 2014, the NASCAR Canadian Tire Series is Canada’s premiere race series, and only national Championship.


The NASCAR Canadian Tire Series is the headline show for Canada’s largest oval track race events, headliner at Canadian Tire Motorsports Park and Grand Prix de Trois-Rivieres road course races.


NASCAR, Canadian Tire, and TSN are building on Canada’s strong and rich motorsports heritage and Canada’s position as one of the leading motorsports markets in the world.


The NASCAR Canadian Tire Series has brought a strong identity to Canadian motorsports and has further expanded the reach of NASCAR racing to Canadian fans.

Partnership Overview

Canadian Tire has signed a long-term agreement as the series’ entitlement sponsor and is committed to engaging their national retail network to promote and raise the profile of the new series. This strong asset will bring the series to communities across Canada. National activation includes in-store promotions, exposure in their national flyer program, and event- based promotions.


NASCAR is fully committed to the growth and development of motorsports in Canada and will engage the extensive resources and expertise of the NASCAR organization to support the series (competition, R&D, corporate marketing, traditional and automotive licensing, and communications).

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